Our story
Double B was born from a shared belief: life-changing care should be accessible to everyone. What started as a personal journey became a lasting mission.
The meaning behind "Double B"
The name Double B holds deep personal significance. Founder Pam Brown and her husband, Geno Bassette, shared a double B with their two last names. Geno came up with the double B moniker for them shortly after they met in 2001. Double B also honors a generational lineage of healing. Pam’s father, Bart Brown, and grandfather, Howard Brown, were both neurosurgeons, practicing together in San Francisco. Together, they were another double B, and they were deeply devoted to providing warm hearted care for their patients. Their legacy laid the foundation for a mission rooted in compassion and care.
The heart is an essential piece of our logo. Geno was full of love, warmth, and a bit of mischief, and he befriended everyone that he met. He drew hearts along the trail for Pam, and found assorted heart shaped rocks for her during his time in the woods. He left notes everywhere for her, and they always contained hearts and sweet messages of love.
Sadly, Geno passed in October of 2024 after fighting like a warrior against long Covid and ALS. Not surprisingly, hearts still appear regularly and in unexpected moments. Friends and family are treated to these as well. These hearts are an ongoing reminder of Geno’s most amazing spirit, and of the importance of love and connectivity in all of our lives.
Care that changed everything
Pam and Geno personally experienced the transformative power of integrative health, therapy, and neurofeedback. These services supported them through seasons of health challenges, especially during Geno’s illness.
They saw firsthand how effective coordinated, whole-person care could be, and also how inaccessible it often is. Many services, while deeply beneficial, remain out of reach for those facing financial barriers.
Why we exist
After Geno passed, Pam felt called to carry forward the dream they shared, one rooted in compassion, access, and hope. Double B was created to honor Geno’s life by extending the integrative care that supported them to others who may not otherwise have the opportunity.
Today, Double B provides grants for integrative health care, therapy, and neurofeedback, helping remove financial barriers to care that can be life-changing. The mission is simple: expand access to trusted, collaborative care and support individuals and families on their path toward healing and well-being.
